In response to the growing demand for better energy solutions and properly implemented lighting controls, the National Association of Innovative Lighting Distributors has unveiled a new certification and training program: Lighting Specialist in Controls.
This immersive, online and in-person experience is designed to elevate the careers of lighting and sales professionals, offering an opportunity to:
● Master sales techniques that drive success in the fast-evolving world of lighting controls
● Unlock new revenue streams by adding value to every project
● Strategically stock the latest, most in-demand lighting control equipment
● Develop winning procurement and sales strategies to stay ahead of the competition
● Provide ongoing support for both contractors and customers, ensuring long-term success
Attendees will be able to select from one of three specializations: Design, Distribution, or Installation.
This program was created by C. Webster Marsh, owner of Penumbra Controls and co-host of The Lighting Controls Podcast, Darren Lapsley, Founder and CEO of Mameluke Sales and Leadership, and Chris O’Shea, Head of Marketing and Business Development at Control Force.
The training program will offer a new certification to lighting and sales professionals, endorsed by top brand names, and supported by the Lighting Controls Association. The first class kicks off at the Dallas Market Center June 16-18, 2025, conveniently ahead of Lightovation Summer 2025.
Click here to learn more and pre-register.
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