The Lighting Control Innovation Award was created in 2011 as part of the Illuminating Engineering Society’s Illumination Awards program, which recognizes professionalism, ingenuity and originality in lighting design. LCA is proud to sponsor the Lighting Control Innovation Award, which recognizes projects that exemplify the effective use of lighting controls in nonresidential applications.
This month, we explore a dynamic lighting controls installation at a specialty retail store in Boston: the BPHA Pro Shop, the official store of the Boston Bruins and Celtics. Lighting and control design by Hartranft Lighting Design. Photography by David Pires Photography. Lighting and controls by ETC (ETC Unison Echo Relay Panel, ETC Unison Mosaic Show Controller, ETC Unison Mosaic Touchscreen, ETC Nomad Puck Eos Series, ETC ETCpad, ETC Response DMX/RDM Gateway) and Xicato (GalaXi Intelligent Gateway)
Grit. Heart. Heritage. Authenticity. Principles guiding design for The Boston Bruins and Celtics official team store. The goal? Seamlessly blending exposed ceilings, honest materials and retail merchandise with state-of-the-art audiovisual displays and digital signage, creating an immersive environment enhanced by multi- layered retail and entertainment lighting, featuring automated lighting shows.
Individually, wirelessly addressable LED track lighting fulfills lighting power density and controls compliance, granular control and long- term flexibility. Furthermore, designers implemented a new technology of electronically adjustable beam spreads without lenses or filters, allowing ladder-free fine tuning of light distributions on merchandise displays. The retail scheme includes nuanced moments of architectural enhancement.
This first ever installation of light fixtures combining wireless dimming and beam shaping, initially necessitated two Bluetooth radios and two commissioning “apps” per fixture. Designers engaged with the LED manufacturer early. A Beta version interface combining these aspects was created based on the designers’ requirements.
Theatrical wash lights and moving lights dynamically support team color and goal score light shows. Designers conferred with IT and arena operations to spec a lighting controller compatible with the arena’s large-scale DMX based system, and capable of receiving triggers, dimming retail lighting and calling light shows.
When concepts were presented to ownership and staff, there were concerns about ease of use. Staff wanted simple, time-based control, coordinated team-based color scenes and dynamic event-based shows. Time-clock-based events are automatic and simple point of use control via a custom Web interface is installed on staff’s smart phones. Training staff was easy and they appreciate the ability to override programmed shows if needed.
In summary, this thoughtful design and complex control system integrates multiple, wired and wireless protocols in a seamless lighting system; removing the burden of control from staff and facilitating a dynamic, immersive retail environment for fans, concert goers, attendees of other TD Garden events.
Linear LED/acoustic baffle pendants and accents of color draw customers to a feature display prominently highlighted by a suspended, 16’ diameter LED ring.
Window displays, backlighted graphic signage, internally lighted pedestals draw attention to the team store’s entries. Inside, gold or green colored lighting signify team game days.
A double-height, rotating display backlighted from floor to ceiling, automatically coordinated with team colors is front lit with variable beam LED track lights.
The queue area is identified by a video ticker tape. Colored lighting promotes circulation. Unobtrusive, narrow-beam LED cylinders and downlighting eliminate reflections on video screens.
250+ addressable, wirelessly controllable LED track lights solve varying intensity, ceilings and mounting heights challenges. Beam shaping technology delivers precise accent without lenses or
filters.
Designers developed a color coded, numerically sequenced “map” of the store’s lighting to facilitate commissioning of wireless LED track lights and LED cylinder luminaires.
Programmed light shows indicate 30 minutes to game time, half time, game over. Also, Goal Score during a hockey game. Inset shows custom Web interface.
LED shelf lighting on rotating hat displays and color-changing, LED lighting at toe kicks synched with colored themes and shows provide finishing touches.
A future benefit? The wireless lighting broadcasts Bluetooth beacons which can be synced with Fan apps to further enhance the immersive experience.
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