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Universal Launches True Blue Merchandising Program for Distributors

Universal Lighting Technologies recently launched True Blue, a new merchandising program that supplies bright and attractive point-of-purchase items to its loyal distributors.

Signage and other merchandising materials are designed to help increase sales and customer awareness of key product opportunities on the distributor level. Displaying these support materials gives Universal’s distributors the opportunity to engage customers, increase counter sales, drive repeat business, and prominently place high interest items to leverage branch counter area.

One of the key benefits of the program is helping distributors endorse the new CENTO product family of sensors and power packs. The promotion allows distributors to stock an initial amount of sensors, and receive a free CENTO Awareness Kit. The kit includes literature, aisle blade, floor decal, shelf wobblers and an adhesive countermat. These items help the distributor inform their customers about Universal’s sensor and power pack components – a key part of today’s comprehensive lighting control strategy.

The new Universal merchandising items include a variety of options. From acrylic counter units to put sample products and literature on display at a distributor counter, to the very popular counter stools, and even a ceiling mounted light thief box, which illuminates Universal’s complete product portfolio.

Lutron to Host Twitter Chat on Properly Managing Daylight with Lighting Controls

Lutron Electronics will hold its first Twitter chat on Tuesday, November 11, at 2 p.m. EST. The discussion will focus on properly managing daylight with lighting controls. Lutron’s Brent Protzman, PhD, LC, CEM Manager – Energy Information & Analytics, will serve as the moderator and will share his expertise with the lighting industry on how to effectively design for daylighting.

Twitter users can follow @Lutron and use the hashtag #LutronChat to participate in the discussion. You can also search for “#LutronChat” on Twitter to see everything said during the chat. Lighting industry professionals who specialize in indoor and outdoor lighting interested in enhancing the visual environment of a space are invited to tweet their questions, concerns and opinions during the chat.

Dr. Protzman will share insights on the effect of daylighting design, achieving daylight autonomy, benefits of dynamic fenestration, best practices of daylighting design and ways to manage daylight glare. He will also share related tools and links to articles, whitepapers, industry news, and case studies on the topic.

Ron Bryce Passes Away

bryceRon Bryce, PLC-Multipoint’s National Sales Manager for 14 years, has passed away. Ron had a remarkable career in many different areas, including his service in the Navy during the Vietnam war. Ron graduated from Lakeland College with a Bachelor’s degree in Business and from Cardinal Stritch College with a Masters in Management. He also worked as a product application engineer for Square D for a number of years in their lighting contactor product line.

Ron joined PLC-Multipoint in 1997, after having been a sales representative in the Cleveland area. PLC-Multipoint tapped into Ron’s innovative nature and sales leadership to grow the company during the past 14 years. Ron represented PLC-Multipoint at many of the lighting industry’s trade shows over the years. He’d retired in 2013.

Belkin International and OSRAM SYLVANIA Announce Partnership for WeMo Home Automation and LIGHTIFY Smart Connected Lighting Ecosystems

Belkin International, an Internet of Things company, and OSRAM SYLVANIA recently announced that the two companies have entered into a strategic partnership to collaborate on residential solutions with the OSRAM LIGHTIFY™ smart connected lighting ecosystem and Belkin’s WeMo® home automation ecosystem. OSRAM SYLVANIA will first add WeMo compatibility to the SYLVANIA ULTRA iQ™ BR30 LED light bulb, followed by a broader portfolio of connective lighting products for the home shortly after the launch of OSRAM LIGHTIFY in Europe this fall.

The first WeMo-enabled ULTRA iQ LED light bulbs will be available this fall in the United States at ecommerce retailers like and Amazon. The bulbs will connect to the WeMo ecosystem via the WeMo Link and will work with other WeMo products, including the WeMo Light Switch, WeMo Insight Switch and NetCam HD+. Controlled via the WeMo app, the ULTRA iQ LED bulbs will also work with IFTTT, which connects them to other web-based services and applications such as Facebook, SMS, Gmail, Calendar, etc. to perform custom tasks or trigger events. For example, consumers can program the bulbs to turn on when it rains or receive a text message when the bulbs are turned off.

“We started out with the goal of making WeMo the most approachable entry point to the smart home, and by working with trusted lighting leader OSRAM SYLVANIA, we are able to expand our ecosystem in the Internet of Things with touch points across people’s daily lives,” said Sunny Choi, vice president of corporate development at Belkin. “The addition of OSRAM LIGHTIFY to our ecosystem enables more devices to communicate with each other to create a smart home easily and affordably, one solution at a time.”

“As connected lighting becomes more mainstream, OSRAM SYLVANIA is working with leaders in the Internet of Things space like Belkin to unleash the full potential of consumers’ homes by creating personal lighting experiences that promote comfort, convenience, and joy,” said Jes Munk Hansen, president and CEO of OSRAM SYLVANIA. “We are shaping the future of lighting by delivering not only long-life, energy saving LED solutions, but also by creating an experience that changes the way people think about their lighting.”

Daintree Networks Wins Six Product and Company Innovation Awards

Daintree Networks, Inc. won both company and ControlScope™ product honors from the 6th annual awards program encompassing the world’s best from every major industry. Competing against large and small organizations from all over the world, the company was honored in multiple categories at the 2014 Golden Bridge Awards.

Golden Bridge Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world.

Daintree received one of the highest honors, the Grand Pillar Award, which was also given to AMD, Cisco Systems, Inc., Wipro and others. More than 40 judges from a broad spectrum of industries from around the globe determined the winners from an illustrious group of competitors, including public and private firms, for-profits and non-profits, and start-ups. Mandeep Khera, vice president of marketing and channels, accepted the trophies on behalf of the company during the dinner and awards presentation held on September 8, 2014, in San Francisco, CA.

Daintree Networks won Golden Bridge Awards in the following categories:

• Grand Pillar Award
• Innovative Company of the Year (Bronze)
• Best New Partner Recruitment Program of the Year (Gold)

In addition, the Daintree ControlScope wireless control solution for building energy management (v3.2) won awards in the following categories:

• Innovations – Information Technology and Security, Green IT (Silver)
• Innovations – Information Technology and Security, Information Technology (Software) – Innovations (Bronze)
• Innovations in Technology (Bronze)

Click here to learn more about the Golden Bridge Awards. Click here to learn more about ControlScope by Daintree Networks.

Schneider Electric Unveils Product Selection Tool

schneider electric new tool-2Schneider Electric Lighting Controls Division recently unveiled a new generation of product-selection tools. This mobile-friendly online solution selector finds the best code-compliant lighting control solutions for any room in just seconds. Users can then save selected applications for multiple rooms and building projects in a login-protected portfolio. The new Lighting Controls Application Guide saves time and increase accuracy in product selection. There are already over 100 code compliant pre-determined solutions; the company is adding more on an ongoing basis.

Click here to try out Schneider Electric’s all-new online application guide.

Universal Lighting Technologies Wins Two “Best of the Best” Awards from TED Magazine

Universal Lighting Technologies was recently recognized in tED Magazine’s “Best of the Best” Awards for 2014. The Nashville-based lighting company’s marketing efforts won in two categories: digital and social media campaign for a supplier under $250 million and website for a supplier under $250 million. The winners were announced at the NAED AdVenture Conference in Chicago on August 5.

The annual marketing awards competition hosted by tED Magazine honors marketing excellence and recognizes creativity within the electrical industry in companies of all sizes across several marketing and communications categories. Entries are judged on their overall effectiveness and creative impact by an independent panel of marketing and industry professionals secured by tED Magazine. 

Click here to learn more about Universal Lighting Technologies.

Siemens Gamma Lighting Control Wins 2014 BOM Top Products Award

BOM14_TopProdThe Gamma Lighting Control System by Siemens has won a 2014 Top Products Award from Building Operating Management Magazine.

Gamma lighting controls can be integrated into building automation systems to control lighting, shading, setpoints and values. Support alarm monitoring, trend display, date and time display and password protection. Available in one-, two-, or four-pair configurations. Touchpanel interface supports up to 20 scrollable interface pages with four templates.

Click here to learn more about the Gamma Lighting Control System by Siemens.

WattStopper Earns 2013 IDW Platinum Level Band of Excellence for Superior Online Product Support

WattStopper has been recognized with the top level in IDEA’s (Industry Data Exchange Association) 2013 IDW (Industry Data Warehouse) Bands of Excellence program. The program recognizes electrical manufacturers for providing exceptional marketing support to trading partners.

The Bands of Excellence rating system measures each manufacturer’s completion percentage for providing robust product marketing content to distributors through the IDW. Specification documents, attributes, images and descriptions must all be populated for 100% of a manufacturer’s stock products to achieve Platinum status. Distributors can then download the information and share it with their customers using web storefronts, print catalogs and other media.

“The 2013 banding criteria address the proliferation of eCommerce websites and associated demand from end users,” says Jeff Skiles, Director of Information and Technology and Shared Services, Kirby Risk Electrical Supply, and IDEA Innovation Advisory Council Chairman. “This marketing content is essential for distributors to stay competitive, and will help us get the right products in front of buyers while they are searching online. On behalf of all distributors, I’m extremely appreciative for the exceptional leadership and support the 2013 banded manufacturers such as WattStopper have demonstrated to the channel.”

The Industry Data Exchange Association is the official technology service provider and eBusiness standards body of the electrical industry. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members.

Siemens Publishes Whitepaper on Integrated Lighting Controls

Siemens and Building Operating Management Magazine have produced research that examines how lighting control can be integrated into building management systems and why doing so offers facility executives better control of their building systems.

Click here to read it now.