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TED Magazine Publishes Article on Selling the Benefits of Dimming

TED Magazine, the official publication of the National Association of Electrical Distributors (NAED), recently published an article by Michael Smith, vice president, residential sales, Lutron Electronics, on the benefits of selling dimming as part of every residential and commercial project. He writes:

“To upsell your customers to dimming, help them understand what they’re missing when they install just a switch. More than a century ago, the light switch was revolutionary. But today, it’s almost like a rotary phone. It still works, but why settle for antiquated technology when you can get so much more for just a small premium?”

Read the complete article here.

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