The new Facebook page features upcoming events and tradeshows, the latest product and application photos, news and announcements, and – of course – an opportunity for visitors to leave comments and questions for the Universal staff. The ability to interact with customers and potential customers quickly, simply, and directly was among the chief reasons why Universal elected to develop a Facebook presence.
“All of our social media sites were designed to make direct communication as simple as possible, ensuring that our company is always accessible and responsive to our customers’ needs,” said Susan Phillips, marketing director for Universal Lighting Technologies. “We always prefer for communication to be a two-way street. Through social media, contractors, distributors, and end users can interact with us and each other in an online community.”
Universal is also embracing Twitter as an opportunity to join the conversation about new technologies in the lighting industry, best practices for energy savings, and other popular topics being discussed online among lighting professionals. The company “tweets” under the name UNVLT, which is (not coincidentally) the company’s website – www.unvlt.com. On the company’s LinkedIn page, Universal is able to provide up-to-date information on its staff, history, products, job openings, and new hires.