Universal Lighting Technologies, Inc. recently won an esteemed award in the Electrical Distributor (tED) Magazine’s 2019 “Best of the Best” Marketing Awards Competition for its Touch to Tune Product Launch (Supplier Less Than $250M).
Entries were judged on their overall effectiveness and creative impact by an independent panel of marketing and industry experts chosen by tED Magazine. The award acknowledges marketing excellence and creativity within the electrical industry across several marketing and communications categories.
As LED fixtures fall out of the warranty period and components wear, LED drivers may need local replacement. Universal’s goal was to create a Touch to Tune solution focused on a wireless technology allowing distributors to quickly identify and program (or “tune”) a replacement EVERLINE PW driver to the optimal output current to match other drivers in the same space.
With the internal collaboration between product management, sales and marketing, the team developed a strategic plan mapping critical items required for a successful launch. A distributor friendly counter marketing package was developed including an acrylic unit to show the simplicity of how to tune and re-tune a driver at the counter for a curious installer. The marketing launch material helps Touch to Tune distributors identify the driver needed, stock the most common drivers and provide installers with an over-the-counter tuning solution.
Touch to Tune Distributors can program the output current, minimum dim current, dimming curve, full bright control voltage, minimum dim control voltage and dim-to-off voltage. The solution uses EVERLINE PW LED drivers now available in linear and compact can size options. Universal offers the PW drivers for this solution in 7 SKUs covering a comprehensive range of can sizes from compact to linear.
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