WattStopper has been recognized with the top level in IDEA’s (Industry Data Exchange Association) 2013 IDW (Industry Data Warehouse) Bands of Excellence program. The program recognizes electrical manufacturers for providing exceptional marketing support to trading partners.
The Bands of Excellence rating system measures each manufacturer’s completion percentage for providing robust product marketing content to distributors through the IDW. Specification documents, attributes, images and descriptions must all be populated for 100% of a manufacturer’s stock products to achieve Platinum status. Distributors can then download the information and share it with their customers using web storefronts, print catalogs and other media.
“The 2013 banding criteria address the proliferation of eCommerce websites and associated demand from end users,” says Jeff Skiles, Director of Information and Technology and Shared Services, Kirby Risk Electrical Supply, and IDEA Innovation Advisory Council Chairman. “This marketing content is essential for distributors to stay competitive, and will help us get the right products in front of buyers while they are searching online. On behalf of all distributors, I’m extremely appreciative for the exceptional leadership and support the 2013 banded manufacturers such as WattStopper have demonstrated to the channel.”
The Industry Data Exchange Association is the official technology service provider and eBusiness standards body of the electrical industry. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members.