This month, we will explore the role that lighting controls play in enhancing the visitor experience at a high-end lighting showroom. Lighting and control design by Alexander Shaw, Lighting Designer, Nouran Concept Lighting. Photography by Alia Al Shaz. Lighting controls by Beckhoff.
This showroom is dedicated to the exhibition of high-end lighting fixtures. The concept for the lighting design focused on a “lighting experience”, where visitors are drawn to a physical and perceptual encounter with lighting products and ideas.
The interior was inspired on an industrial chic aesthetic. White textile walls modulate the space, creating corridors which resemble a traditional Arabic town. Surprise and discovery are the key elements. This provides the perfect background to showcase a variety of lighting elements.
These textile walls were equipped with RGB sources to become dynamic color objects, capable of flooding the room with the most incredible saturated colors, changing the mood of the store in a matter of seconds.
Cool white, amber and blue Led dots are activated by motion sensors when visitors enter the “outdoor” area. These, together with a blue hue from the walls, create an inviting moonlit atmosphere.
The entire showroom is DALI controlled, enabling the creation of scenes based on customers’ behaviors and commands. e.g. motion sensors located at the entrance of corridors trigger a sequence of light dots on the floor, inviting to explore further.
By default all chandeliers are off, creating a silhouette effect against the lit wall.
Fixtures are touchpad controlled, allowing customers to switch on the desired product, dimming down the wall behind to increase contrast. Upon activation, the screen displays relevant fixture information (images, dimensions, specifications and related products).
The application also allows to shift between scenes or manually control the wall colors.
Keyboard screen for fixture selection.
A smart automation criteria allowed great energy reduction. Fixtures are off by default but still the space looks intriguing and welcoming due to the lit walls. The wireless touchpads reduced conduiting and cabling costs and allowed flexibility for future store layouts.